Burna Boy Launches Debut Sneaker Collection With On

Burna Boy has launched his first collaborative footwear collection with Swiss sportswear brand On. The campaign features members of his inner circle, including his mother and manager, Bose Ogulu; his sister and stylist, Ronami Ogulu; and his touring band, The Outsiders. Burna Boy said involving his family and team reflects the collective effort behind his success. The campaign pairs the new sneakers with styled outerwear, distressed knitwear and tailored pieces curated by Ronami Ogulu.

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