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kunle·Celebrities· Jul 17, 2026

Shay Carl’s Rise: Vlogging Pioneer’s Journey from Daily Videos to $20M Net Worth

Shay Carl Butler is an American YouTuber and co-founder of Maker Studios. He launched the SHAYTARDS and shaycarl channels, each with millions of subscribers. In 2016, he released Vlogumentary, a fan-funded documentary that showcased the early days of daily vlogging. Born March 5, 1980, in Logan, Utah, Shay Carl spent two years on a mission for his church before attending Idaho State University. He left school to work various jobs and eventually turned full-time to video creation. He married Colette in 2003 and they share five children, affectionately known online as the “Shaytards.” Over his career, Shay Carl has collaborated with top creators and celebrities, co-founded a studio acquired by Disney, and launched the podcast “When the Kids Go to Sleep.” His bold approach to daily family vlogs has earned him an estimated net worth in the tens of millions.

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