Who’s Listening to Nigerian Music? Deep Dive into Genres, Ages and Platforms

1 / 4

Nigerian music dominates playlists at home and abroad. But who are the listeners behind the numbers? Data from Spotify, IFPI and Apple Music reveal a diverse and dynamic audience. Spotify reports that streaming in Nigeria has grown by 163.5% annually since 2021. Afrobeats leads with a 5,022% surge, while Amapiano jumped 10,330%. Gospel, Hip-Hop, Rap and R&B also saw major increases. The average Nigerian listener is 26 years old and local-language tracks grew 554% in 2024. According to the IFPI, Nigerians spend over 31 hours a week on music and use nearly 12 different platforms. Hip-Hop tops fan preferences, followed by Afrobeats, Gospel and Pop. Paid subscriptions are most popular among 16- to 34-year-olds. Apple Music’s 2025 charts show which tracks and albums Nigerians pressed play on again and again. Asake, Wizkid, Davido, Burna Boy and Seyi Vibez dominate the singles chart, while albums from Wizkid, Davido and Asake command sustained attention. Together, these insights paint a nuanced picture of who’s actually listening today.

Use The App To Win ₦1m

Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.