5 Tokyo Business Lessons Nigerian Founders Can Put to Work

Living in Tokyo has changed how I think about business. From large events to small restaurants, I’ve noticed that the customer experience often matters as much as the product. Japan and Nigeria are different, but many good business principles travel well. 1. Respect customers’ time. Respond promptly, deliver when promised and communicate early about delays. 2. Pay attention to details. Packaging, invoices and follow-up messages can make a customer’s experience smoother. 3. Treat hospitality as part of the product. A warm welcome and clear communication can bring customers back. 4. Build systems, not just motivation. Document how you handle enquiries, payments and delivery so the business doesn’t depend on you being available every moment. 5. Improve small things consistently. Better response times and simpler processes can make a real difference. If your business is busy but not growing, the answer may be to find the bottleneck—not simply spend more on marketing. Which lesson would help your business most?

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