How AI Hyper-Personalisation Is Changing Marketing and Customer Experiences

AI-driven hyper-personalisation is changing how businesses market products and serve customers. Instead of showing the same advert or recommendation to everyone, AI can tailor content, product options and entertainment to a person’s interests, behaviour and immediate needs. Businesses can use generative AI to create personalised stories, suggest product variations and curate information in formats users may prefer. The goal is to make customers feel recognised while improving engagement and loyalty. However, the trend also raises questions about privacy, data collection and how much control people should have over the personal information used to shape these experiences.

Use The App To Win ₦1m

Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.