Gunna Named Creative Director of Under Armour’s New P-Star Lifestyle Label

Gunna is expanding his partnership with Under Armour after being named creative director of P-Star, a new lifestyle label from the sportswear brand. The rapper will help shape P-Star’s visual identity and direction across fashion, sport and streetwear culture. The role moves him beyond campaign appearances and gives him a more direct say in the label’s creative decisions. The project builds on his earlier P by Gunna collection, which featured oversized denim, graphic T-shirts, tracksuits, knitwear and jackets. Under Armour is positioning P-Star as part of its wider push to connect sport with everyday fashion and music culture.

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