Sanwo-Olu Urges Brands to Build Consumer Trust Beyond Sales
Lagos State Governor Babajide Sanwo-Olu has urged manufacturers, brands and public institutions to put consumer trust, empathy, accessibility and sustainability at the centre of their operations. Speaking through the Director-General of the Lagos State Consumer Protection Agency at the Consumers Value Awards and Brand Xchange Awards in Ikeja, he said businesses must do more than meet basic expectations. He urged them to anticipate consumers’ needs and maintain quality even during difficult economic conditions. Representatives of NAFDAC and the Nigerian Communications Commission also stressed the importance of product safety, regulatory compliance and stronger protection for consumers. Organisers said the awards received more than 38,000 votes and engagements, involving over 500 brands over five years.
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