Why Do So Many Nigerian Businesses Hide Their Prices?

You find a product or service online, but there is no price. Instead, the seller says, “DM for price,” “Inbox for details,” or asks you to send a message before revealing the cost. For customers, this can make it harder to compare options and decide what they can afford. For business owners, prices may change often, products may have different specifications, or each customer may need a custom quote. Does hiding prices help businesses negotiate and make more sales, or does it discourage potential buyers? Business owners and customers, what has been your experience?

Use The App To Win ₦1m

Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.