From Custom Orders to Ready-to-Wear: 7 Questions Every Nigerian Fashion Brand Must Ask
Many fashion labels hit a turning point around their second or third year: custom orders are steady, clients are happy, and the idea of ready-to-wear becomes tempting. But moving too soon can leave you with unsold stock and cash tied up in fabric. Custom orders guarantee payment before you produce. Ready-to-wear flips that model—you invest first and then find buyers. Success hinges on knowing your customer deeply, from her lifestyle and price point to the colours and silhouettes she loves. Before you source fabric, ask yourself: Are my custom orders showing clear style patterns? Can my production team deliver the same quality across multiple pieces? Do I have the cash buffer to invest in stock that may take weeks or months to sell? Is my brand identity strong enough to guide a full collection? And most importantly, do I have a warm audience ready to buy off the rack?
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