GTCO’s ₦20.02bn Advertising Budget Raises Questions About Festival Costs

GTCO’s audited 2025 financial statements list ₦20.02 billion for advertising, promotion and corporate gifts, while separately detailing ₦1.71 billion in charitable donations. The Food and Drink Festival and Fashion Weekend are not listed as donation items, prompting questions about where their costs are recorded. The article asks how much of the advertising budget went to the festivals, and whether spending on contractors and event services can be clearly tracked. It also calls for details on procurement and how much festival activity directly supports small businesses. It presents no evidence of fraud or money laundering. The central issue is whether GTCO can provide a clearer breakdown of its event spending for shareholders and the public.

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