Wilfred Ndidi Launches DIDS Underwear Brand After Super Eagles Defeat
Super Eagles midfielder Wilfred Ndidi has launched DIDS, an underwear and everyday-essentials brand for men and women. The Besiktas player announced the venture after Nigeria’s defeat to Guinea-Bissau, a result that put the team’s 2027 Africa Cup of Nations qualification hopes under pressure. Ndidi is expanding his interests beyond football after studying Business and Management while playing in England. The launch adds to the footballer’s growing profile off the pitch.
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