Nigeria’s Made-in-Nigeria Project Goes Global with Expos in Brazil, Hong Kong and Singapore
Nigeria’s National Brands Development Office is moving beyond local trade fairs in Abuja and aiming for a global footprint. Since November 2025, the office has rolled out the “Industrialize Nigeria: Locally Made for Global Access” campaign. It has held high-profile exhibitions, business forums and networking sessions in Brazil and Hong Kong. To support ongoing deals, permanent Made-in-Nigeria warehouses and product galleries will open in both locations. The choice of Hong Kong and Brazil is strategic—the former opens doors across Asia, the latter connects Nigeria to South America. The office has also submitted delegates for Singapore International Water Week to explore opportunities in water technology, irrigation and packaging. This push shows how Nigeria plans to build trust in homegrown solutions on the world stage.
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