I Imported iPhone Cases for Wholesalers, but Retailers Became My Main Buyers

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I imported these iPhone cases expecting to sell mainly to wholesalers and bulk buyers. I thought they would be the fastest market for the products. To my surprise, about 90% of my customers have been retailers. The cases are still selling, but the experience has shown me how important it is to understand demand before importing in bulk. Have you ever sourced a product for one type of customer, only to find that a different market showed more interest? Please share what you learned.

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