Slimcase Says Rising Nigerian Artists Need Up to ₦265 Million to Promote a Song

Street-pop artist Slimcase says the cost of promoting music has become a major obstacle for emerging Nigerian artists. Speaking in a recent interview, he claimed that properly pushing a single song could cost as much as ₦265 million. He linked the increase to influencer culture, saying dancers and content creators now charge heavily to use songs in their content. According to Slimcase, the high promotional costs leave many talented newcomers unheard, while established artists and familiar sounds continue to dominate the music scene.

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