Beyond Likes: Social Media Metrics That Actually Drive Business Growth

A post with 10,000 views may look impressive, but the real question is what happened after people saw it. Likes and follower counts show visibility, not necessarily business value. Businesses should also track profile visits, website clicks, saves, shares, qualified enquiries and conversions. A smaller audience that clicks, asks questions and becomes paying customers can be more valuable than a large audience that simply scrolls past. Which metric do you think businesses overvalue most: likes, followers, reach or impressions?

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