Dana White: UFC Career, Family and Estimated $600 Million Net Worth

Dana White, born on July 28, 1969, is an American sports executive best known for leading the UFC. He became the organisation’s president after brothers Lorenzo and Frank Fertitta bought it for $2 million in 2001. The reality show *The Ultimate Fighter* helped bring mixed martial arts to a wider audience. After the UFC was sold for $4 billion in 2016, White remained in leadership and became CEO in 2023 as the company reorganised under TKO Group Holdings. White launched the slap-fighting promotion Power Slap in 2022 and co-founded Zuffa Boxing in 2025. Meta also named him to its board of directors in 2025. He is married to Anne White, and they have three children. Estimates put White’s net worth above $600 million, though such figures can vary.

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