PaulO Questions Afrobeats Growth as Rising Artist Fees Hurt Live Shows
Show promoter Paul Okoye, known as PaulO, has sparked debate after questioning whether Afrobeats is losing momentum. He said the genre has spent more than a decade taking African music worldwide, creating global stars and attracting audiences to concerts and festivals. However, he argued that the rewards are concentrated among a small number of top artists. According to him, thousands of artists make Afrobeats, but only about 10 consistently earn major income from streaming, ticket sales and music sales. PaulO also blamed rising performance fees for making it difficult for promoters and brands to stage shows. He said fewer major Afrobeats events have been held this summer and called for fairer pricing, more performance opportunities and a sustainable business model for artists, promoters and sponsors.
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