AFRIFF Day 3: ₦100 Million Film Budgets, French Financing and a Nollywood Debate

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My third day at AFRIFF began with a question: if I had ₦100 million, would I make a film or start a production company? At a panel on building sustainable production companies, producers discussed balancing cinema releases, festival films, micro-dramas and online movies. Joy Odiete explained that a producer might receive only about ₦28 million from a ₦100 million theatrical run after exhibitors and distributors take their share. Her advice was to set spending limits and avoid emotional decisions.

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