How to Succeed in a Saturated Market by Solving Customers’ Complaints
A woman wanted to start selling goat meat in her estate, but she was worried because another seller already operated at the estate mall. She also feared that a first-floor shop would not attract enough walk-in customers. Her husband asked her to identify the gaps in the existing seller’s service. Customers could not easily order through WhatsApp, deliveries were unavailable, the shop did not open on Saturdays, and goat meat was sold only in kilogram portions. She can turn these gaps into an advantage by accepting smaller orders from ₦2,500, offering WhatsApp orders and delivery, opening every day with staff on shifts, and organising monthly bulk meat-sharing for customers. She could also add options such as asun and goat-meat skewers. A saturated market does not mean there is no opportunity. Find what customers dislike about existing options, then offer a better and more convenient service.
Use The App To Win ₦1m
Stories are shared by community members. This article does not represent the official view of NaijaWorld — the author is solely responsible for its content.