Why Many Nigerian Businesses Miss the Value of Strong Branding

Let’s be honest. Most Nigerian businesses treat branding as an afterthought. They import products, launch an Instagram page and run ads. But few think about long-term positioning. A strong, category-defining domain name can boost credibility. Imagine a skincare brand named skincare.ng. You expect expertise and authority. When people search “skincare products Nigeria,” that name stands out. In other countries such domains sell for thousands of dollars. Yet many owners here see them as just another web address. Is branding undervalued in Nigeria? Or are we too focused on the hustle? Let’s discuss.

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