Mbappé, Messi and Other Sports Stars Who Moved On From Nike
Kylian Mbappé has reportedly ended his long-running partnership with Nike and joined Swiss sportswear brand On, where he is expected to help develop its football business. His move adds to a notable list of athletes who have left Nike for rival brands, better endorsement terms or more control over their commercial identity. Lionel Messi moved to Adidas, Steph Curry built Curry Brand with Under Armour, while Tiger Woods launched Sun Day Red with TaylorMade. Other high-profile names linked to exits from Nike include Roger Federer, Neymar, Simone Biles, Harry Kane and Emma Raducanu. Their decisions show how elite athletes are increasingly seeking ownership stakes, signature products and bigger roles beyond traditional sponsorship deals.
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