Sarkodie Says Investor Support Gives Nigerian Artists an Edge

Ghanaian rapper Sarkodie says Nigerian artists have a financial advantage because wealthy businesspeople are more willing to invest in their careers. Speaking on a podcast, he said Ghanaian musicians often fund their work independently and can struggle to secure backing even with a business plan. Sarkodie recalled meeting Tony Elumelu, who he said was open to investing in Nigerian talent. He urged Ghanaian business leaders to take greater risks in supporting artists, especially as the costs of major international shows continue to rise.

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