Google Introduces AI Ad Tools for Nigerian Businesses Ahead of Black Friday
Google has announced new AI-powered advertising tools aimed at helping Nigerian businesses track campaign performance and make better use of their marketing budgets ahead of Black Friday. The updated AI Max reporting dashboard brings customer search queries, ads viewed and landing pages into one screen. This could make it easier for advertisers to see what happens between a customer’s search and a visit to their website. Google is also expanding AI Brief, a Gemini-powered feature that allows advertisers to manage campaigns with plain-language instructions. Businesses can preview sample ads before they go live and set preferences such as excluding prices or focusing on selected search terms. Ads can now appear above and below Google’s AI Overviews in Nigeria. Google says its global data shows AI Max users recorded more conversions at similar costs, although the figures were not specific to Nigeria.
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