National Brands Office Unveils Plan to Elevate Made-in-Nigeria Products
The National Brands Development and Made in Nigeria Office has launched initiatives to boost local products and attract new investment. It hosts flagship events like Abuja Expo, Trade Expo Nigeria and Buy Nigeria Trade Fair to help entrepreneurs exhibit goods, connect with investors and reach wider markets. Through the “Industrialize Nigeria: Locally Made for Global Access” campaign, the office plans to inject over ₦50 billion into the economy, elevate homegrown brands and showcase Nigerian innovations abroad. It is also establishing state project offices with dedicated budget lines to document raw materials, support local industries and drive grassroots implementation. A new digital registry is in development to catalogue products, businesses, skills and services from every state. The office further offers SMEs training, funding access and quality-enhancement support to help Nigerian goods meet international standards and expand their market reach.
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