Leicester City Supporters’ Trust Criticises Sponsor’s Deal With Adult Film Star
The Foxes Trust has criticised Leicester City shirt sponsor BC Game for appointing Eva Elfie as a brand ambassador. Elfie is known for adult content and has also built a following in gaming and esports communities. The supporters’ group said gambling and pornography can have damaging effects, particularly on young people. It questioned whether the partnership reflects the club’s values and argued that it links Leicester City to both industries. BC Game became the club’s shirt sponsor for the 2024–25 season. The club previously described the betting company as a socially responsible platform and said it aimed to offer a safe gaming experience.
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