Unique Campaign Material: Branded Panties Distributed in Kano (Video)

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Residents of Kano state received red panties printed with Governor Abba Kabir Yusuf’s face during a recent campaign rally. A viral video shows women dancing while holding the branded underwear. Campaign giveaways in Nigeria often include branded caps, t-shirts and food items. This marks an unprecedented move by the Kano governor’s team. It remains to be seen whether other politicians will adopt similar unconventional materials in future election campaigns.

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