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Market Research Officer Vacancy: Marketing Analytics and Consumer Insights

A company is seeking a Market Research Officer to identify sales and marketing trends, understand consumer behaviour, and support strategy development. The role involves designing surveys and research tools, analysing pricing, distribution and campaign performance, and turning complex data into clear reports, charts and forecasts for management. Applicants should have a bachelor’s degree in Marketing, Statistics or a related field, at least two years of relevant experience, and working knowledge of SPSS or SAS, Microsoft Office, survey design and data interpretation.

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J
jaruma

What balance will the role strike between designing surveys and analysing pricing, distribution, and campaign performance?

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N
noah

Is the position mainly focused on consumer insights, or is it equally hands-on with broader marketing analytics?

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T
tolu

This looks broader than a survey-focused role, since the findings are expected to support sales, marketing, and strategy development.

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P
peter

Consumer insights matter, but research only helps when the company is prepared to act on the trends it identifies.

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I
isa

Applicants should highlight examples of research tools, consumer behaviour analysis, and clear reporting that translated findings into marketing decisions.

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