Cascara: The Sustainable, Antioxidant-Rich Coffee Fruit Drink on the Rise

The beverage market is shifting toward healthier, plant-based options. Cascara, the dried skin and pulp of the coffee cherry, is emerging as a versatile ingredient in teas, sparkling drinks and wellness beverages. Packed with natural antioxidants, dietary fibre and gentle caffeine, cascara offers fruity, floral flavours and low bitterness. Its unique profile appeals to consumers seeking clean-label refreshment without artificial additives. Sustainability and functional benefits are driving cascara’s growth. Brands are releasing low-sugar, ready-to-drink formulations in recyclable or compostable packaging. Key challenges include building consumer awareness, navigating regional regulations and securing consistent supply chains.

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