Cloud9’s $773K Mtickets Deal Embeds Fintech into Africa’s Events

Cloud9 has acquired Mtickets Global for $773,000 in a move that blends finance with live events. Mtickets has processed over one million tickets since 2014, tapping into concertgoers, sports fans and travellers across Africa. The acquisition lets Cloud9 embed credit, payment and business banking directly at checkout for users and organisers. This deal shows fintech growing beyond bank branches and into everyday moments.

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