Why 'Every Business Must Be Online' Advice Could Cost You
Business success depends on your customers. Their needs, location and tech access matter most. Take Mark, who sells foodstuff in his town. He spent ₦200K on a website and social pages after reading an American guru’s tip. But 90% of his customers lacked smartphones. No online orders came in. Good advice can still fail if it ignores local realities. Learn what your customers care about first. Only invest in technology when it clearly brings in more sales. You understand your business better than most. Don’t adopt social media strategies without testing them in your market.
Use The App To Win ₦1m
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