Varsity Exam Features First Lady’s Akara and Kulikuli Empowerment Task

A recent Advertising Copy Writing exam at Prince Abubakar Audu University asked mass communication students to develop an advocacy advertisement titled “Beyond Akara and Kulikuli Empowerment.” The question required students to identify factors influencing ad copywriting, outline body copy styles, justify the best approach, and sketch a complete ad with visuals and text. This task reflects how public debates over the First Lady’s call for women and youths to embrace small-scale ventures have permeated academic exercises. The First Lady’s original remarks championed low-capital businesses like frying akara and producing kulikuli. Critics on social media argued she downplayed Nigeria’s wider economic challenges, while her office later highlighted broader empowerment efforts and recent grants to petty traders.

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