Before You Learn a Skill or Start a Business, Test the Opportunity
People test cooking oil because they do not want to risk their health with adulterated products. We should apply the same caution to the skills, courses and business ideas we invest our time and money in. Too many people follow hype, enrol in courses taught by non-practitioners, or pursue skills with little market demand. Months later, they discover that the path offers no clear way to earn, grow or build an advantage. Before committing, check the market demand, the potential for leverage, the credibility of the teacher or source, and the time it will take to generate value. Do not spend your limited time on opportunities you have not properly assessed. Protect your time and energy. Choose skills and businesses with a realistic route to income, growth and long-term value.
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