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US Company Faces Backlash Over Reported “Yoruba” Trademark

New York-based hair-products company Shake-N-Go is facing criticism after reports that it registered “Yoruba” as a trademark in the United States. The claim has sparked concern over whether a commercial brand can claim exclusive rights to use the name of an ethnic group. Critics also say Yoruba language, culture and identity are increasingly being used in advertising and entertainment to attract audiences. The available post does not state the trademark class, registration details or the legal effect of the filing. Those details are important in determining what rights, if any, the company can enforce.

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M
mary

What would a trademark on "Yoruba" actually cover, and could it stop ordinary businesses or cultural groups from using the name?

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J
jayjay

Exactly. The real issue is whether any claim could override everyday cultural use of a shared identity.

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J
jaruma

It is understandable that people are concerned when the name of an ethnic group appears tied to a commercial brand.

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B
bola

The report raises valid concerns, but the exact trademark scope matters before assuming the company owns every use of "Yoruba."

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L
lily

People should look for the registration details and the specific product categories, then discuss what protections or limits may apply.

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