US Company Faces Backlash Over Reported “Yoruba” Trademark
New York-based hair-products company Shake-N-Go is facing criticism after reports that it registered “Yoruba” as a trademark in the United States. The claim has sparked concern over whether a commercial brand can claim exclusive rights to use the name of an ethnic group. Critics also say Yoruba language, culture and identity are increasingly being used in advertising and entertainment to attract audiences. The available post does not state the trademark class, registration details or the legal effect of the filing. Those details are important in determining what rights, if any, the company can enforce.
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