Journalists Call for Fair PR Payments from Nigerian Banks
There are growing concerns in Nigeria’s media industry over how banks manage press relations with Strategic Effects Media, a PR firm linked to a major newspaper. Journalists say banks allocate hefty budgets for publicity but lack transparency, equity, and timely payment. Strategic Effects Media reportedly circulates statements via a WhatsApp network of over 300 outlets for banks such as Fidelity, Union, Polaris, Unity, and Keystone. Some reporters claim payment distribution is inconsistent and uneven. They have reached out directly to banks’ communication teams for clarity on engagement rules and compensation. Industry stakeholders are calling for clearer contracts, stronger accountability, and open communication between financial institutions, media practitioners, and PR intermediaries to rebuild trust and uphold professionalism.
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