Stop Scrolling: Tim Cook Wants You to Reconnect with Nature

In a recent Good Morning America interview, Apple CEO Tim Cook shared a surprising take on smartphone use. He reflected on Apple’s 50-year legacy, recent tariffs, and the company’s support for school music programs through the Save The Music partnership. Cook warned against endless scrolling. “I don’t want people looking at their phones more than they’re looking in someone’s eyes,” he said. He urged users to put down their devices and spend time outdoors instead of glued to a screen. A study in Frontiers in Psychiatry backs his warning. It found that excessive smartphone use can cause physical discomfort, loneliness, anxiety, and depression. Cook’s message stresses the need for balance between technology and real-world connections.

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