Seun Kuti: ‘Online Activism Alone Won’t Drive Real Change’

Afrobeat star Seun Kuti has warned that social media campaigns often fall short of creating lasting impact. He argues that many Nigerians overestimate the power of hashtags and online posts. Seun pointed to the #BringBackOurGirls movement as a case study. Despite years of digital pressure, the missing students were never rescued. He also shared how algorithm controls led to one of his videos being muted and later restricted. The musician urged activists to rethink their approach. Simply repeating the same online tactics will not force policy shifts when governments can regulate access and suppress content.

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