Don’t Be Fooled: How to Spot Greenwashing in Everyday Products

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Greenwashing is when brands use eco-friendly design, colours and buzzwords to look sustainable without changing how they really operate. You see it in food labelled “natural” or “clean,” in beauty products calling themselves “non-toxic,” in non-stick pans marketed as safe, and even in fashion lines tagged “ethical.” These labels often hide selective truths and unverified claims. Real sustainability means transparent sourcing, measurable targets and honest communication about challenges. Vague terms like “eco-friendly” or “conscious” alone are red flags. In Nigeria, where reuse and low-waste traditions already exist, it’s vital to demand proof before trusting green claims. Look for certifications, clear processes and brands that share both wins and struggles.

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