How Two British-Nigerian Brothers Are Driving Youth Basketball Growth in Nigeria with Nike
Before Nigeria’s recent basketball boom, Olutobi and Iseolupo Adepitan were already creating pathways for young players. They launched Educational Basketball in 2015 to link the sport with education, discipline and opportunity. Growing up in Houston exposed them to a leading basketball ecosystem. They returned home determined to provide regular competition, quality coaching and structured training that young Nigerians deserved. Now, talks with a global sports brand could accelerate their impact. A potential partnership would fund more camps, masterclasses and clinics that teach life skills alongside basketball fundamentals. Their goal is not just to develop athletes but to build a sustainable basketball culture. By strengthening coaches, facilities and community support, they aim to open doors for the next generation beyond the court.
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