MTN Explains Why Cheap Unlimited Data Isn’t Feasible in Nigeria

MTN Nigeria’s CEO says truly unlimited mobile data at low prices would strain network quality. He explained that offering unlimited plans without usage limits or fair-use policies isn’t practical unless prices are very high. No operator worldwide can support every customer using unlimited data simultaneously while maintaining a reliable service. MTN likened cheap unlimited data to offering unlimited flights at rock-bottom fares – unsustainable for infrastructure investment. To help customers understand data consumption and resolve billing concerns, MTN has launched a “Data on Trial” initiative. This programme lets users track how their data is used and flag issues directly with the technical team to identify technical faults or misunderstandings.

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