Spotify Introduces Verification Badge to Prove Real Artists in the AI Era

Spotify has unveiled a new “Verified by Spotify” badge to help listeners spot human artists. The green checkmark will appear on artist profiles and in search results in the coming weeks. Only creators who meet authenticity criteria—real listener engagement, compliance with platform rules, plus proof of live shows or social media presence—will qualify. The move comes as AI-generated music floods streaming services. One rival reports nearly half of daily uploads are fully AI-produced. Spotify says it will exclude profiles focused mainly on AI or virtual personas to protect transparency and trust. Along with the badge, Spotify will expand artist profiles to include career milestones, release history, and touring activity. It expects over 99% of actively searched artists to be verified at launch as part of broader efforts to curb impersonation, spam, and visibility issues for real musicians.

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