Honouring ASMA: A Journey of Grief and Creation in Ayeesha’s New Collection

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Ayeesha, founder and creative director of Shanty’s RTW, has transformed personal loss into her most intimate line yet. Named after her daughter, ASMA moves beyond trends to explore memory, grief and resilience through carefully chosen fabrics, silhouettes and subtle womb-inspired motifs. In this exclusive interview, Ayeesha reveals how each design becomes a wearable tribute. She discusses turning sorrow into strength, and how the quiet language of ASMA invites wearers to pause, reflect and carry a piece of her story with them.

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