Inside the ₦1.3bn Carter Efe vs Portable Fight and Its Economic Impact

The blockbuster fight between Carter Efe and Portable drew massive attention and reminded many of historic bouts like the “Rumble in the Jungle.” Promoter Ezekiel Adamu says the event’s ₦1.3 billion budget supported over 500 jobs, brought in 200 international visitors, and generated more than 1 billion views worldwide. Revenue streams included streaming, advertising, flight tickets and hotel bookings, while 20 fighters from six countries took part. Adamu believes boxing could become a major economic driver for Nigeria if given better government support and infrastructure. He noted that Onikan Stadium was off-limits due to a booked political event, highlighting the need for dedicated sports venues.

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