Why Don Jazzy Follows ‘Gen Z Baddies’ to Hunt New Music Talent

Mavin Records boss Don Jazzy says his habit of following stylish Gen Z influencers is part of a deliberate talent search. He explains that what fans see as casual scrolling actually uncovers raw artists. This approach led him to singer Ayra Starr. Don Jazzy often asks young contacts to share promising pages. He also sends direct messages or reaches out to family members to sign up fresh faces. He notes that social media has become one of his most effective scouting tools in recent years.

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