Ayra Starr Reveals Why She Prioritises Sonic Experimentation Over Emotions

Afrobeats star Ayra Starr says her creative process now starts with sound first rather than waiting for emotional inspiration. In a recent podcast appearance, she explained that she often begins with chords, unique samples or just “something fun” to see where an idea leads. She contrasted this with her debut album, which was driven by feelings. Ayra shared that she once wrote “Beggie Beggie” on a bus ride home after overhearing a passenger’s plea. She also urged aspiring artists to remember the hard work behind the glamour, noting that one small flaw in a performance can undo weeks of rehearsal.

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