How to Price Digital Products in Africa: 5 Proven Strategies

Setting the right price for digital courses, ebooks or templates can be challenging in African markets. Many creators rely on instinct, overlooking factors like currency differences, buyer psychology and true production costs. This guide reveals five proven strategies that creators across Nigeria, Ghana, Kenya, South Africa and beyond use to earn sustainable income. You’ll learn how to balance affordability with value, test price points effectively and position your offerings for recurring revenue without leaving money on the table. Whether you sell on your own website or marketplaces like Selar, these practical tips will help you gain confidence in your pricing and boost digital sales today.

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