Happy Pay Raises $5M to Power Ad-Funded BNPL Innovation

Modern shoppers often hesitate at checkout. Happy Pay tackles that pause with a simple promise: split payments in two, zero interest, no hidden fees. Behind the scenes, merchants fund the service through targeted ads rather than charging consumers. An AI engine studies behaviour and matches shoppers with products they already want. Merchants pay only when a sale happens. Since launching in 2023, Happy Pay has grown to 600,000 users and secured a $5 million seed round led by Partech and supported by global and African investors. Transaction volumes have driven a 190% increase in basket size. Looking ahead, the company is partnering on a zero-interest virtual card to bridge online and offline spending. The biggest question now is whether ad revenue can scale to support long-term zero-interest financing.

Use The App To Win ₦1m

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