Unlocking Nigeria’s Hidden Herbal Remedies Market

In Nigeria, informal herbal mixtures and local remedies are sold daily across our streets. Despite clear demand, this thriving sector remains unstructured and unregulated. There are no standardized practices, no rigorous research backing these products, and no pathway to formalize the industry. Meanwhile, other countries invest in research, set quality standards, and build global markets around similar local traditions. At a time when job creation and economic diversification are urgent national priorities, we should explore structured approaches for this existing trade. Starting small by introducing basic regulations and supporting research could transform these street businesses into a multi-billion-naira industry.

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