Why Celebrity Brands Collapse: Laura Ikeji Blames Lack of Nigerian Support
Nigerian entrepreneur Laura Ikeji has criticised fans for backing celebrities’ music and films but ignoring their businesses. In an Instagram video, she said global icons like Rihanna and Beyoncé thrive because fans buy into their brands, while many Nigerian ventures fold within a few years due to weak patronage. Laura also pointed out that fellow stars rarely shop from each other, which limits growth in the industry. She noted that investors shy away from celebrity businesses because they doubt consistent financial commitment. A few weeks ago, she praised her sister Linda Ikeji for her long-standing success and even joked about demanding a master class from her. Laura urged Nigerians to show loyalty by buying merchandise and products from the stars they admire. She also revealed how top influencers charge up to $10,000 per video or ₦3 million per Instagram story, quipping they should be able to afford homes in Banana Island. After attending the 2025 AMVCA, she explained her choice of a minimalist red carpet look, favouring clean elegance over drama.
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