Nigeria’s Digital TV Switch to Unlock ₦605bn Advertising Market and Boost Economy

The National Broadcasting Commission says its Digital Switch-Over (DSO) will open Nigeria’s ₦605.2 billion ad market to broadcasters and content creators. The project is set to launch nationwide on June 17, 2026. Analogue TV will end by December 31, 2028. Digital signals promise more reliable, sustainable service and precise audience data. Releasing the 700/800 MHz spectrum could raise over $1 billion for digital infrastructure and rural broadband. Nigeria’s creative industry—which adds about ₦5 trillion to GDP and employs 4.2 million people—may benefit from better distribution and export opportunities. Households can access the FreeTV service with a one-time purchase of a satellite dish and DVB-S2 decoder (around ₦15,000–₦25,000). Broadcasters get an 18-month free carriage period. A legal dispute over local set-top box makers remains but won’t delay the rollout. New satellites are planned for 2028 and 2029 to ensure uninterrupted coverage.

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