History Made: 62.8 Million Americans Watch Record-Breaking World Cup Final

Last weekend’s FIFA World Cup final became the most-watched soccer broadcast in U.S. history, drawing 62.8 million viewers. This smashing record highlights soccer’s rising popularity in America and promises to increase future media rights values. Nearly 39 million tuned in on Fox’s English-language feed, up 132% from 2022. Telemundo’s Spanish broadcast reached almost 24 million, a 166% surge. Streaming also played a key role: Fox One gained 2.8 million new subscribers in June and Peacock added about 3.75 million, underscoring a shift toward digital viewership. Strong U.S. performances drove much of this interest. The home nation’s opening match averaged 18 million English-language viewers and later fixtures set new single-match records. Broad streaming access and lively commentary helped bring the game to fans beyond traditional audiences, setting the stage for even higher stakes as media rights for the 2030 World Cup go on sale.

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